The Beau Institute of Permanent Cosmetics
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Meet Beau Institute Beau Institute founder Rose Marie Beauchemin is an internationally acclaimed expert in the field of permanent cosmetics, areola tattooing, and permanent camouflage with more than 22 years of experience as an industry leading practitioner, trainer, and speaker.

As a practitioner, Rose Marie’s artistry is unparalleled. Her extensive training and experience include facial morphology, paramedical cosmetics, color theory and analysis. She is known among colleagues as The Brow Doctor for her ability to create seemingly natural and beautiful hair simulated eyebrows personally designed for her clients’ unique faces.


Rose Marie customizes each permanent cosmetics procedure to flatter each of her clients’ individual features, whether it is eyeliner, lip liner/reshaping, 3-dimensional areola tattooing, or scar camouflage. By using the most effective topical anesthetics, pigments, and advanced techniques currently available in the permanent makeup industry, Rose Marie has a fundamental understanding of how to achieve the best results.

With a strong commitment to her clients’ comfort and complete satisfaction, Rose Marie displays her passion for excellence through every procedure, and her deep belief in the transformative powers of permanent cosmetics drives her to continue to hone her skills. Rose Marie’s dedication to helping cancer patients restore their physical and emotional health, as well as their inner confidence, is made clear as she donates her time to performing areola tattooing for breast cancer survivors during Beau Institute’s semiannual Day of Hope. A certified trainer by the AAM and SPCP as well as a licensed aestheticism and cosmetologist, Rose Marie has the knowledge and experience to qualify her as an industry-leading practitioner.

As a permanent makeup artist trainer, Rose Marie’s extraordinary teaching abilities pave the way to molding her students into excellent practitioners. Her patience and thoroughness allow her to educate students in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, South Africa, Egypt, United Kingdom, Switzerland, and Latvia. They include medical professionals from prestigious medical institutions such as Sloan Kettering, University of Pennsylvania, City of Hope, Long Island Plastic Surgery, and many more. Training classes can consist of surgeons, physician’s assistants, nurses, aestheticisms, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.

Rose Marie holds many certifications and accreditations including:

  • Certified Trainer and Founding Board Member and Diplomat of the American Academy of Micropigmentation (AAM),
  • Approved permanent cosmetic trainer and a Certified Permanent Cosmetic Professional (CPCP) by the Society of Permanent Cosmetic Professionals (SPCP).

The American Academy of Micropigmentation

The Society of Permanent Cosmetic Professionals


As an industry expert, Rose Marie played an integral role in developing New Jersey State Regulations for the practice and training of permanent makeup. On behalf of the NJ Board of Health and Safety, she visited several counties throughout NJ to educate and inform county inspectors about permanent makeup standards. She was referenced as an expert in the medical text, Micropigmentation: State of the Art by Dr. Norman Goldstein, Dermatologist, University of Hawaii and Dr. Charles Zwerling, Ophthalmologist, North Carolina. Rose Marie co-authored the medical text for micropigmentation with Dr. Charles Zwerling called Micropigmentation Millennium. (click here to order copy)

Rose Marie is a highly sought-after public speaker and news media figure. She recently appeared on ABC News Special Report by Lisa Thomas-Laury: "Makeup that gives independence, self-esteem” and was featured in the Courier Post (March, 2010),Philadelphia Business Journal (May, 2010) as Entrepreneur of the Month, South Jersey Magazine in their Names to Know section (July, 2010) and their South Jersey’s Best of the Best issue in 2012.



Maria Concepcion Permanent Makeup Specialist

Maria Concepcion, Certified Micropigmentation Instructor (CMI)

Beau Institute is thrilled to welcome our new instructor and practitioner, Maria Concepcion to the Beau family.


Maria Concepcion comes to us with a wealth of experience in the aesthetic and cosmetic fields. Maria is a certified instructor with over 12 years of permanent makeup experience as well as para medical training in areola tattooing and camouflage. She trained directly under Rose Marie and is an AAM certified professional and an SPCP member.


In addition, she is also a licensed makeup artist and cosmetologist. Maria is a breast cancer survivor and performing and teaching 3-Dimensional areola tattooing is something that is deeply heartfelt. She is an amazing addition to our Beau Team


In addition to being an instructor for our monthly primary training classes and advanced classes, she will also be handling all apprenticeships.


Maria's skill and patience has given our trainees and our apprentices' great confidence. She is everything one would want and expect in a fantastic instructor.


In addition, she is an amazing practitioner whose work stands above the rest. She creates beautiful natural hair stroke brows to compliment every face structure. Eyeliner that will make your eyes pop and sparkle and lip liner and shading that will enhance and make your lips appear fuller. Visit our procedure gallery to see samples of her work.


Joan Bio for the Beau Institute Joan O’Donnell

With over 25 years of experience of teaching and working in cosmetology, Joan brings an unparalleled knowledge of color theory and facial structure to her work as a permanent cosmetic practitioner.


She also owned a salon for 10 of those years, where she specialized in hair and makeup. Now, Joan has successfully taken her talents to the world of permanent cosmetics.


Joan experience in permanent makeup includes: apprenticing Beau Institute graduates to help them launch their new careers, advanced training in areola tattooing, Microblading fusion and Phi Brow Microblading and she is also certified in Microneedling.


Joan is an active member of both the American Academy of Micropigmentation (AAM) and the Society of Permanent Cosmetic Professionals (SPCP). She is a highly skilled artist, whose keen eye and attention to detail always come through in her permanent cosmetics. Her clients are continually impressed with her professionalism and the great rapport she builds with them.


When she’s not making her clients look more beautiful, Joan loves biking, running, and art of scrapbooking.


Kris Bio for the Beau InstituteKristine Blesi

Kristine Blesi is a permanent cosmetic practitioner with more than 9 years of experience. Before completing her primary training course at Beau Institute, she worked as a professional makeup artist doing editorial work in New York City and Los Angeles.


Kristine brings her understanding of color and facial structure that she developed as a makeup artist to her work as a practitioner.


Kristine worked at several different medical spas as a permanent cosmetic practitioner before joining the Beau Institute team. She has continued to hone her skills by studying under industry leaders, including Tina Davies.


Kristine specializes in Microblading, but she enjoys doing permanent eyeliner and powder-filled eyebrows as well. Kristine has always been passionate about makeup and shaping eyebrows, and it shows in her work. When she’s not creating beautiful brows for her clients, she loves to spend quality time with her husband and son.


Maria D Bio for the Beau Institute Maria DeSantis, Certified Micropigmentation Instructor (CMI)

Maria DeSantis, AAM board certified diplomat, and New Jersey State licensed Cosmetologist since 1984.


Her expertise and desire to form close relationships with her clients makes her a top professional in her field. Maria understands and values the importance of quality customer service.


Maria routinely continues advance education courses to master her techniques. Her extensive training also certifies her in multiple methods used when performing procedures to achieve the desired look for each individual's requests.


Maria's specialty in color correction (the most commonly requested service), lip reshaping and areola restoration after reconstructive breast surgery has earned her great recognition with local Plastic Surgeons in New Jersey.

Maria also works with alopecia clients that have lost their eyebrows and eyelash hairs.


Maria DeSantis has continued her extensive education and master training throughout the years of her permanent cosmetic career leading her to become an AAM CMI Instructor.


Carrie Bio for the Beau Institute Carrie Maldonato, Certified Micropigmentation Instructor (CMI)

Carrie is an all-round expert micropigmentation artist. Both men and women will experience the benefits of cosmetic and medical tattooing techniques to enhance their own beauty.


Carrie has over 15 years of experience and training. She is a master educator for various methods. She has worked with over a dozen doctors in the tri-state area.


Carrie uses a synergetic approach. Each client will be assessed as to which technique is best suited for their needs so as to achieve the best results safely and with the least amount of down time.


Carrie is a consummate expert with an artistic talent and special interest in helping women who have suffered the pain and emotional trauma of mastectomy. Carrie provides the incredibly valuable service of nipple and areola tattooing as a final step in breast reconstruction. She is personable and professional, and creates a comfortable environment for patients.


Carrie is known for designing and creating soft, subtle, and beautiful eyebrows using advanced techniques in hair simulation giving movement, depth, and dimension. As a licensed make-up artist, tattoo artist and skin therapist, her ability to form fit the perfect eyebrow for you is exceptional.

The Beau Institute
2000 Academy Drive, Suite 400 • Mt. Laurel, New Jersey 08054
  aMERICAN aCADEMY OF mIROPIGMENTATION The Society of Permanent Cosmetic Proessionals Certified Permanent Cosmetic Professional