The Beau Institute of Permanent Cosmetics
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Meet Beau Institute Beau Institute founder Rose Marie Beauchemin is an internationally acclaimed expert in the field of permanent cosmetics, areola tattooing, and permanent camouflage with more than 22 years of experience as an industry leading practitioner, trainer, and speaker.

As a practitioner, Rose Marie’s artistry is unparalleled. Her extensive training and experience include facial morphology, paramedical cosmetics, color theory and analysis. She is known among colleagues as The Brow Doctor for her ability to create seemingly natural and beautiful hair simulated eyebrows personally designed for her clients’ unique faces.


Rose Marie customizes each permanent cosmetics procedure to flatter each of her clients’ individual features, whether it is eyeliner, lip liner/reshaping, 3-dimensional areola tattooing, or scar camouflage. By using the most effective topical anesthetics, pigments, and advanced techniques currently available in the permanent makeup industry, Rose Marie has a fundamental understanding of how to achieve the best results.

With a strong commitment to her clients’ comfort and complete satisfaction, Rose Marie displays her passion for excellence through every procedure, and her deep belief in the transformative powers of permanent cosmetics drives her to continue to hone her skills. Rose Marie’s dedication to helping cancer patients restore their physical and emotional health, as well as their inner confidence, is made clear as she donates her time to performing areola tattooing for breast cancer survivors during Beau Institute’s semiannual Day of Hope. A certified trainer by the AAM and SPCP as well as a licensed aesthetician and cosmetologist, Rose Marie has the knowledge and experience to qualify her as an industry-leading practitioner.

As a permanent makeup artist trainer, Rose Marie’s extraordinary teaching abilities pave the way to molding her students into excellent practitioners. Her patience and thoroughness allow her to educate students in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, South Africa, Egypt, United Kingdom, Switzerland, and Latvia. They include medical professionals from prestigious medical institutions such as Sloan Kettering, University of Pennsylvania, City of Hope, Long Island Plastic Surgery, and many more. Training classes can consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.

Rose Marie holds many certifications and accreditations including:

  • Certified Trainer and Founding Board Member and Diplomat of the American Academy of Micropigmentation (AAM),
  • Approved permanent cosmetic trainer and a Certified Permanent Cosmetic Professional (CPCP) by the Society of Permanent Cosmetic Professionals (SPCP).

The American Academy of Micropigmentation

The Society of Permanent Cosmetic Professionals


As an industry expert, Rose Marie played an integral role in developing New Jersey State Regulations for the practice and training of permanent makeup. On behalf of the NJ Board of Health and Safety, she visited several counties throughout NJ to educate and inform county inspectors about permanent makeup standards. She was referenced as an expert in the medical text, Micropigmentation: State of the Art by Dr. Norman Goldstein, Dermatologist, University of Hawaii and Dr. Charles Zwerling, Ophthalmologist, North Carolina. Rose Marie co-authored the medical text for micropigmentation with Dr. Charles Zwerling called Micropigmentation Millennium. (click here to order copy)

Rose Marie is a highly sought-after public speaker and news media figure. She recently appeared on ABC News Special Report by Lisa Thomas-Laury: "Makeup that gives independence, self-esteem” and was featured in the Courier Post (March, 2010),Philadelphia Business Journal (May, 2010) as Entrepreneur of the Month, South Jersey Magazine in their Names to Know section (July, 2010) and their South Jersey’s Best of the Best issue in 2012.



Maria Concepcion Permanent Makeup Specialist

Maria Concepcion

Beau Institute is thrilled to welcome our new instructor and practitioner, Maria Concepcion to the Beau family.


Maria Concepcion comes to us with a wealth of experience in the aesthetic and cosmetic fields. Maria is a certified instructor with over 12 years' of permanent makeup experience as well as para medical training in areola tattooing and camouflage. She trained directly under Rose Marie and is an AAM certified professional and an SPCP member.


In addition, she is also a licensed makeup artist and cosmetologist. Maria is a breast cancer survivor and performing and teaching 3-Dimensional areola tattooing is something that is deeply heartfelt. She is an amazing addition to our Beau Team


In addition to being an instructor for our monthly primary training classes and advanced classes, she will also be handling all apprenticeships.


Maria's skill and patience has given our trainees and our apprentices' great confidence. She is everything one would want and expect in a fantastic instructor.


In addition, she is an amazing practitioner whose work stands above the rest. She creates beautiful natural hair stroke brows to compliment every face structure. Eyeliner that will make your eyes pop and sparkle and lip liner and shading that will enhance and make your lips appear fuller. Visit our procedure gallery to see samples of her work.

The Beau Institute
2000 Academy Drive, Suite 400 • Mt. Laurel, New Jersey 08054
  aMERICAN aCADEMY OF mIROPIGMENTATION The Society of Permanent Cosmetic Proessionals Certified Permanent Cosmetic Professional