Meet the Woman Behind Beau

Meet The Woman Behind BeauBeau Institute founder Rose Marie Beauchemin Verzella is an internationally acclaimed expert in the field of permanent cosmetics, Microblading, areola tattooing, and permanent camouflage with more than 22 years of experience as an industry leading practitioner, trainer, and speaker.

As a practitioner, Rose Marie’s artistry is unparalleled. Her extensive training and experience include facial morphology, paramedical cosmetics, color theory and analysis. She is known among colleagues as ‘The Brow Doctor’ for her ability to create natural-looking, beautiful hair-simulated eyebrows personally designed for her clients’ unique faces.

As an instructor, Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States and countries such as Australia, South Africa, Amsterdam, Egypt, United Kingdom, Switzerland, and Latvia.

They include medical professionals from prestigious medical institutions from Sloan Kettering, University of Pennsylvania, City of Hope, Long Island Plastic Surgery, and many more. Training classes consist of surgeons, physician’s assistants, nurses, aestheticians, as well as makeup artists, tattoo artists, and newcomers to the field. Many of the certified trainers in the United States have trained under Rose Marie’s instruction.


Rose Marie’s dedication to helping cancer patients restore their physical and emotional health, as well as their self-confidence, is made clear as she donates her time to performing areola tattooing for breast cancer survivors during Beau Institute’s annual Day of Hope. Complimentary areola tattooing is also offered throughout the year during specialized training classes.

Rose Marie holds many certifications and accreditations including:

  • President of the American Academy of Micropigmentation (AAM), Certified Trainer and Founding Board Member of the American Academy of Micropigmentation (AAM).
  • Certified Permanent Cosmetic Professional (CPCP) by the Society of Permanent Cosmetic Professionals (SPCP).

Rose Marie was referenced to as an expert in the medical text, Micropigmentation: State of the Art by Dr. Norman Goldstein, chief of Dermatology, University of Hawaii and Dr. Charles Zwerling, Ophthalmic Surgeon, North Carolina. Rose Marie co-authored the medical text called Micropigmentation Millennium, also with Dr. Charles Zwerling, Dr. Norman Goldstein and Dr. Linda Dixon.

Rose Marie is a frequent contributing writer for industry publications. Her writing has appeared in Les Nouvelle Esthetique, the Society of Plastic Surgical Skin Care Specialists newsletter, and Plastic Surgery Practice.

As an industry expert, Rose Marie played an integral role in developing New Jersey State Regulations for the safe practice and training of permanent makeup. On behalf of the NJ Board of Health and Safety, she visited several counties throughout the state to educate and inform county inspectors about permanent makeup standards.

Rose Marie is a highly sought-after public speaker and news media figure. She recently appeared on a Fox News Special Report by Joyce Evans, titled “Makeup that gives independence and self-esteem.” Rose Marie and the Beau Institute were named South Jersey’s Best of the Best issue from 2012-2015, and Rose Marie was a recipient of the ‘Super Woman’ Award in South Jersey Magazine. 

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