Rose Marie Beauchemin had worked in salons doing hair and make up for more than 20 years when a radiologist friend called her up.

“He said, ‘You need to go learn permanent makeup, because my women need you,’ ” Beauchemin said.

She learned the craft and founded The Beau Institute, offering permanent makeup services, including what Beauchemin might be best known for: areola tattooing, a final, convincing step in breast reconstruction for breast cancer survivors who have had mastectomies.

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