Rose Marie Beauchemin-Verzella, CMI, CPCP

Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, areola tattooing, and scar camouflage with more than 25 years of experience as an industry leading practitioner, trainer, and speaker.

Her extensive training and experience include facial morphology, paramedical cosmetics, color theory and analysis. She is known among colleagues as ‘The Brow Doctor’ for her ability to create natural-looking, beautiful hair-simulated eyebrows personally designed for her clients’ unique faces.

As an instructor, Her patience and thoroughness allow her to educate students in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie played an integral role in developing New Jersey State Regulations for the practice and training of permanent makeup.

In addition to her work at Beau, Rose Marie is a Founding Board Member and the current president of the American Academy of Micropigmentation.  She also established the Beau Day of Hope where she offers free areola tattooing to breast cancer survivors. During her spare time she enjoys working and creating artwork with mosaic tile & stained glass.

Rose Marie holds many certifications and accreditation including:

Certified Trainer and Founding Board Member and Diplomat of the American Academy of Micropigmentation (AAM)


Maria Concepcion, CMI, CPCP

Maria comes to us with a wealth of experience in the aesthetic and cosmetic fields. She has over 12 years of permanent makeup experience as well as paramedical training in areola tattooing and camouflage and scalp micropigmentation. In addition to being a certified instructor by the American Academy of Micropigmentation and a certified professional by the Society of Permanent Cosmetic Professionals, Maria is also a licensed makeup artist and cosmetologist.

Maria creates beautiful natural hair stroke brows to compliment every face structure, eyeliner that will make your eyes pop and sparkle, and lip liner and shading that will enhance and make your lips appear fuller. She also performs and teaches 3D & 4D areola tattooing — which, as a breast cancer survivor herself, is something that is deeply heartfelt to her.

Along with her work as a practitioner, Maria is an instructor for our monthly primary training classes and advanced classes. She is also our scalp micropigmentation expert. She performs these confidence building procedures and is the instructor for our scalp micropigmentation class.  Maria’s skill and patience has given our trainees great confidence. She is a true believer in continuing education and has trained in Microblading with Phi Brows, Scalp Micropigmentation with Micro Scalp Usa and Moshe Abul of NPM International to name a few.

She loves to travel with her daughter and to create healthy recipes together.

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Joan O’Donnell, CMI, CPCP

With over 25 years of experience teaching and working in cosmetology, Joan brings an unparalleled knowledge of color theory and facial structure to her work as a permanent cosmetic practitioner. For 10 years she owned a salon, where she specialized in hair and makeup. Now Joan has successfully taken her talents to the world of permanent cosmetics.

She is a highly skilled permanent makeup & microblading artist at the Beau Institute, whose keen eye and attention to detail always come through in her permanent cosmetics. Her clients are continually impressed with her professionalism and the great rapport she builds with them. Joan loves seeing how happy her clients are after a procedure and the confidence it brings to each of them.

Joan is a certified Micropigmentation instructor through the American Academy of Micropigmentation, an active member of the American Academy of Micropigmentation and a certified professional by the Society of Permanent Cosmetic Professionals.  She has also received advanced training in Areola Tattooing, Microblading Fusion, and Phi Brow Microblading.  She is also a Microneedling specialist and has achieved wonderful results with this technique that improves skin texture and the appearance of fine lines as a result of aging and sun damage.

Joan is also an educator at the Beau Institute for both our fundamental and advanced training classes.  In addition, she is an instructor for and our apprenticeship program, which provides experience and confidence needed for our graduates to launch their new careers in permanent makeup.

When she’s not making her clients look more beautiful, Joan loves biking, running, hiking and spending time with her family and friends.

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Cindy Bowen, CMI, CPCP

Cindy is an experienced permanent make up and microblading artist and cosmetologist with more than thirty years of experience in the beauty industry. She is also a certified (CMI) instructor by the American Academy of Micropigmentation and a certified professional by the (SPCP) Society of Permanent Cosmetic Professionals.

Cindy’s passion for permanent cosmetics stems from her commitment to helping her clients gain more confidence and feel great about themselves. She understands the value of quality customer service and takes great pride in building relationships with her clients, which allows her to excel in the field.

Cindy has continued her education through Areola & Scar Camouflage, Color Theory classes, online courses and has trained with Phi Brows. In addition, she is co owner of Vertical Fitness NJ fitness center for Women.

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Alyssa Ariemma Sanchez, CPCP

Alyssa is welcomed to Beau Institute with vast beauty experience and skills. She is a NJ State Licensed Esthetician, Certified Makeup Artist, & Board-Certified Permanent Cosmetics Practitioner. In addition to her licenses, she is certified in microblading and paramedical 3D areola restoration.
Shortly after she received her Student Esthetics license, she was hired at a Medical Spa as a Medical Esthetician and performed extensive skin care services such as Microdermabrasion, Chemical Peels, Facials & Waxing. It was there that she found her true passion for Permanent Cosmetics. After she graduated from her skin care program and delved deeper into the world of medical skin care, she realized she could use her makeup and skin care skills hand-in-hand to empower people with corrective cosmetics such as Scar Camouflage, Building Brows back for Alopecia Clients, and 3D Areola Restoration for Breast Cancer survivors.
To Alyssa, nothing is more empowering than being able to make others feel comfortable and beautiful in their own skin. “There isn’t a more rewarding job where you get to see your client who just battled Chemotherapy, cry tears of joy when she gets her first glimpse of her newly crafted eyebrows & tells you she feels whole again.”

If she can improve your quality of life through the services she provides, than she has completed her mission.

Alyssa is a Disney Vacation Club member & loves taking annual trips to Disney with her husband.

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Karen Green, CPCP

Karen Green is an experienced permanent makeup practitioner with a background in special effect makeup. She is our own Beau Institute graduate and a Board-Certified Practitioner through the American Academy of Micropigmentation (AAM).

Karen has a master’s degree in human resources from Villanova, however, her artistic side has prevailed in her life. She is a constant learner, and it shows in her precise work. Karen is always advancing her skills and enlightening the industry by sharing her knowledge.

With each of her clients, Karen considers, the overall state and health of their skin, their lifestyle as well as their long-term makeup goals.

Karen Green is specialized in saline lifting and lightening of unwanted permanent makeup! “With the industry boom, there are countless, non-certified schools, untrained artists, and DIY tattooists, producing unfavorable results. I want to help these people, however I can, and without judgement.” Karen makes it her mission to lift out as much misplaced pigment as she can, while maintaining the skin’s integrity, so she can give these clients the dream brows they wanted.

Karen has teamed up with several Trichotillomania (Repetitive Behavioral Disorder) support groups and generously volunteers her time giving makeup tips and permanent makeup advice to those dealing with this disorder. Her gentle manner and cosmetic skills are always welcomed, there.


Our Staff

Rosa Guilardi
Vice President & General Manager

Donna Swider
Training Coordinator & Marketing Specialists

Gina Slocum
Front Desk Coordinator

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