Rose Marie Beauchemin-Verzella, CMI, CPCP
Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert
in the field of permanent cosmetics, areola tattooing, and scar camouflage with more than 25 years of experience as an industry leading practitioner, trainer, and speaker.
Her extensive training and experience include facial morphology, paramedical cosmetics, color theory and analysis. She is known among colleagues as ‘The Brow Doctor’ for her ability to create natural-looking, beautiful hair-simulated eyebrows personally designed for her clients’ unique faces.
As an instructor, Her patience and thoroughness allow her to educate students in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie played an integral role in developing New Jersey State Regulations for the practice and training of permanent makeup.
In addition to her work at Beau, Rose Marie is a Founding Board Member and the current president of the American Academy of Micropigmentation. She also stated the Beau Day of Hope were she offers free areola tattooing to breast cancer survivors. During her spare time she enjoys working and creating artwork with mosaic tile & stained glass.
Rose Marie holds many certifications and accreditation including:
Certified Trainer and Founding Board Member and Diplomat of the American Academy of Micropigmentation (AAM)
Maria Concepcion, CMI, CPCP
Maria comes to us with a wealth of experience in the aesthetic and cosmetic fields. She has over 12 years of permanent makeup experience as well as paramedical training in areola tattooing and camouflage. In addition to being a certified instructor by the American Academy of Micropigmentation and a certified professional by the Society of Permanent Cosmetic Professionals, Maria is also a licensed makeup artist and cosmetologist.
Maria creates beautiful natural hair stroke brows to compliment every face structure, eyeliner that will make your eyes pop and sparkle, and lip liner and shading that will enhance and make your lips appear fuller. She also performs and teaches 3D areola tattooing — which, as a breast cancer survivor herself, is something that is deeply heartfelt to her.
Along with her work as a practitioner, Maria is an instructor for our monthly primary training classes and advanced classes, and she handles all Beau apprenticeships. Maria’s skill and patience has given our trainees and our apprentices’ great confidence. She is true believer in continuing education and has trained in Microblading with Phi Brows, Scalp Micropigmentation with Micro Scalp Usa and Moshe Abul of NPM International to name a few.
She loves to travel with her daughter and creating healthy recipes together.
Joan O’Donnell, CMI, CPCP
With over 25 years of experience teaching and working in cosmetology, Joan brings an unparalleled knowledge of color theory and facial structure to her work as a permanent cosmetic practitioner. For 10 years she owned a salon, where she specialized in hair and makeup. Now Joan has successfully taken her talents to the world of permanent cosmetics.
She is a highly skilled artist at the Beau Institute, whose keen eye and attention to detail always come through in her permanent cosmetics. Her clients are continually impressed with her professionalism and the great rapport she builds with them.
Joan is a certified Micropigmentation instructor through the American Academy of Micropigmentation, an active member of the American Academy of Micropigmentation and a certified professional by the Society of Permanent Cosmetic Professionals. She has also received advanced training in Areola Tattooing, Microblading Fusion, and Phi Brow Microblading. She is also a Microneedling specialist and has achieved wonderful results with this technique that improves skin texture and the appearance of fine lines as a result of aging and sun damage.
Joan is also an instructor at the Beau Institute for both the Primary training and our apprenticeship program, which help primary training graduates launch their new careers in permanent makeup.
When she’s not making her clients look more beautiful, Joan loves biking, running, and the art of scrapbooking.
Kristine is a permanent cosmetic practitioner with more than 9 years of experience. Before completing her primary training course at Beau Institute, she worked as a professional makeup artist doing editorial work in New York City and Los Angeles. Kristine brings her understanding of color and facial structure that she developed as a makeup artist to her work as a practitioner.
Kristine has always been passionate about makeup and shaping eyebrows, and it shows in her work. She creates beautiful powder-filled eyebrows, permanent eyeliner, and lips. Her specialization is in Microblading, the most in-demand procedure at the Beau Institute.
Kristine worked at several different medical spas as a permanent cosmetic practitioner before joining the Beau Institute team. She has continued to hone her skills by studying under industry leaders, including Tina Davies. Kristine is also an experienced and knowledgeable Microblading instructor.
When she’s not creating beautiful brows for her clients, she loves to spend quality time with her husband and son.
Cindy Bowen, CMI, CPCP
Cindy is an experienced permanent cosmetic practitioner and cosmetologist with more than twenty years of experience in the beauty industry. She is also a certified instructor by the American Academy of Micropigmentation and a certified professional by the Society of Permanent Cosmetic Professionals.
Cindy’s passion for permanent cosmetics stems from her commitment to helping her clients gain more confidence and feel great about themselves. She understands the value of quality customer service and takes great pride in building relationships with her clients, which allows her to excel in the field.
Cindy has continued her education through Areola & Scar Camouflage and Color Theory classes. In addition, she is certified in Semi-Permanent Mascara and Babydoll Lash Perm & Tint.
She loves to exercise and has been teaching cardio kickboxing since 2005 at Camden County College.
Alyssa Ariemma Sanchez, CPCP
Alyssa is welcomed to Beau Institute with vast beauty experience and skills. She is a NJ State Licensed Esthetician, Certified Makeup Artist, & Board-Certified Permanent Cosmetics Practitioner. In addition to her licenses, she is certified in microblading and paramedical 3D areola restoration.
Shortly after she received her Student Esthetics license, she was hired at a Medical Spa as a Medical Esthetician and performed extensive skin care services such as Microdermabrasion, Chemical Peels, Facials & Waxing. It was there that she found her true passion for Permanent Cosmetics. After she graduated from her skin care program and delved deeper into the world of medical skin care, she realized she could use her makeup and skin care skills hand-in-hand to empower people with corrective cosmetics such as Scar Camouflage, Building Brows back for Alopecia Clients, and 3D Areola Restoration for Breast Cancer survivors.
To Alyssa, nothing is more empowering than being able to make others feel comfortable and beautiful in their own skin. “There isn’t a more rewarding job where you get to see your client who just battled Chemotherapy, cry tears of joy when she gets her first glimpse of her newly crafted eyebrows & tells you she feels whole again.”
If she can improve your quality of life through the services she provides, then she has completed her mission.
She is a Disney Vacation Club member & loves taking annual trips to Disney with her Husband.
Vice President & General Manager
Training Coordinator & Marketing Specialists
Training Coordinator & Marketing Specialists
Front Desk Coordinator