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How Rose Marie Beauchemin-Verzella Is Bringing Joy and Confidence To Women Cancer Survivors

As a part of a series about “individuals and organizations making an important social impact”, Yitzi Weiner
from Authority Magazine recently interviewed Rose Marie Beauchemin-Verzella, CEO The Beau Institute of Permanent and Corrective Cosmetics, LLC Director of Education.



The 2019 Beau Day of Hope

We all entered this profession wanting to make a difference. We have the valuable opportunity to give women back something they lost — something that helped them identify their womanhood and feel in touch with their femininity. 3-D areola tattooing is a life-changing procedure for so many breast cancer survivors. The importance of this procedure is what inspired us to create the Beau Day of Hope! This is our ninth year, and we are thrilled with what we have been able to accomplish, which is in large part thanks to the support we have received along the way. Read More >>>

What Is Cosmetic Tattooing? Read This Before You Get One – MarieClaire Article

The Beau Institute was recently featured in The County Woman Magazine’s March/April 2019 Issue

Beau Featured in The County Woman Magazine“Micropigmentation, otherwise known as permanent makeup and microblading has taken the beauty world by storm. With the precise touch of a tattoo pen onto the skin or microblade, self confidence can immediately be restored. It has been called a transformative experience and able to make unquantifiable improvements in a persons life. Beau Institute is a leading center for permanent cosmetics and is renown for their permanent makeup applications. Often recognized for their training and professional backgrounds, Beau offers state of the art equipment in a warm, comfortable setting. Get to know the women involved in this dynamic industry.”

Click here to read the full article

These local tattoo artists are helping breast cancer survivors complete their reconstruction

The Beau Institute hosted its annual Beau Day of Hope inviting survivors to receive free areola tattoos

By Bailey King | PhillyVoice Staff October 2018

Click here to read the full article



Why this beauty breakthrough treatment is here to stay    

By Rose Marie Beauchemin | Les Nouvelles  April 2018

In the last few decades, there has been an explosion in the skin care industry introducing an array of new equipment, treatments,
and products. These “breakthroughs” advertise dramatic and sometimes even life-changing results.
Promises such as these sound exciting, but at the same time confusing to clients. How do they choose?




 Click here to read the full article





After mastectomy, some women visit tattoo artists

By Alex Stern, Abigail Holtzman | WHYY  March 2018

“The first time I looked in the mirror and saw myself after my double mastectomy, it was kind of shocking,” Maureen Matteis-Bilbee says.

“I had major scars going straight across my breasts, and there were no areolas, no nipples. It felt like it wasn’t my body.”

Doctors found abnormal cells in Matteis-Bilbee’s breasts a few years ago. There’s a history of breast cancer in her family; her grandmother died of it when she was young. Matteis-Bilbee opted for surgery as the surest way to avoid cancer.

20 years ago, a breast reduction had repositioned her nipples and areolas. This time, the surgeon performing her mastectomy was not able to save them.








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The Beau Institute- A Leading Center for Permanent Cosmetics- Rose Marie Beauchemin- Founder

By Anil Dev  | Totatlly Allure January 2018

The Beau Institute is a leading center for permanent cosmetics based in Mount Laurel, New Jersey. They are world renowned for its beautiful and transformative permanent makeup applications.

The Beau Institute offers state-of-the-art equipment – such as Nouveau Contour and Skin Master products – as well as a comfortable, inviting environment. Whether you visit them for a customized permanent makeup procedure or attend one of their expert-led training courses to master the art of permanent makeup, you will experience the personal attention, warmth and professionalism – that has defined the Beau Institute.

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A Top Quality Makeup Team

How Rose Marie Beauchemin Developed A Top Quality Makeup Team

By Rose Marie Beauchemin | Les Nouvelles  December 2017

WHAT IS THE BEST PART ABOUT WORKING WITH MAKEUP SERVICES IN THE SPA INDUSTRY? Being a part of making a woman feel more attractive and confident is exhilarating!

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nipple-tattoos-breast-cancer-ptsd-beau-instituteHow tattoo arts are making breast cancer survivors feel whole again

By Brandon Baker | Philly Voice Staff Aug 2016

Bucks County native Janine, at 42, had just undergone a double mastectomy to treat her breast cancer. About to shower for the first time since the procedure, she found herself in her bathroom, unpeeling bandages from her breasts, staring in the mirror, horrified…

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medi-aug-16Permanent Makeup for Scalps
Creating the Ultimate Illusion of Hair with Micropigmentation
By Rose Marie Beauchemin | Les Nouvelles Aug 2016

Permanent makeup has become an increasingly sought after service for both men and women suffering from hair loss and thinning hair. After all, thicker hair denotes youth while thin, stringy hair gives one an aged look. Although …..

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PermanentMakeup-08-2016-1Permanent Makeup for Men
Enhancing male allure with cosmetic tattos
By Rose Marie Beauchemin | Les Nouvelles July 2016Well-groomed eyebrows are no longer only sought after by women. More men are now focused on maintaining their brows without the feminine look of overtweezing or being overdone…..

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lets-get-realLet’s Get Real
Go high definition with 3D eyebrows!
ByRose Marie BeaucheminPermanent cosmetic techniques have continuously evolved, particularly in the application of eyebrows. Hard-edged, solid eyebrows are a thing of the past. Today, the realism of high definition eyebrows — also referred to as 3D — is requested by nearly all permanent makeup eyebrow clients….
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inspired-glamourInspired Glamour
Micropigmentation Creates 21st Century Beauty Marks
ByRose Marie BeaucheminThroughout history, celebrity beauty marks have been the envy of countless women. From Marylyn Monroe and Cindy Crawford to Eva Mendes, women have long admired and tried to emulate this look. When located in the right place, they are said to make a face look alluring and sexy….

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ImagePinch Of Youth
How to Create a Permanently Beautiful Natural Pout
By Rose Marie BeaucheminNude color tattooing for the lips is a cutting-edge trend in permanent makeup that’s rapidly exploding in popularity! This procedure re-establishes the lip shape and blends into the client’s natural lip color, defining a full and flattering pout without an obvious lip line, an effect that’s illuminated by clear or tinted gloss…

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beau-doh-ch6Breast cancer survivors offered complimentary tattoos in Mount Laurel

Featured on ABC Action News
– October 28th, 2015

MOUNT LAUREL, N.J. — Breast cancer survivors were treated to something very special Wednesday in Mount Laurel, New Jersey.

Click here to view feature


The Beauty of Hope
Mount Laurel business helps breast cancer survivors
By: Kristen Coppock In recognition of Breast Cancer Awareness Month, the Beau Institute of Permanent and Corrective Cosmetics is holding its fifth annual “Day of Hope” for women who have undergone mastectomies.Dee DiFabio of Cherry Hill (left) listens as owner Rose Marie Beauchemin goes over the tattooing procedure.Cancer cost Dee DiFabio her breasts, but the disease only temporarily stole her confidence.
Click to Read…

Photo: Chris LaChall/ Buy Photo

635803716553632910-areola-tattoos4A small tattoo with a large impact
By: Shannon Eblen

Rose Marie Beauchemin had worked in salons doing hair and make up for more than 20 years when a radiologist friend called her up.

“He said, ‘You need to go learn permanent makeup, because my women need you,’ ” Beauchemin said.

She learned the craft and founded The Beau Institute, offering permanent makeup services, including what Beauchemin might be best known for: areola tattooing, a final, convincing step in breast reconstruction for breast cancer survivors who have had mastectomies.


natural-looking-permanant-makeup“The New Profit Center”

 Rose Marie Beauchemin Article Featured in the December Issue of Natural Looking Permanent Makeup.

 Click here to download PDF


Rose Marie Business Spotlight, November 2014 Issue of South Jersey Magazine

 Mount Laurel’s Beau Institute helps breast cancer survivors feel whole again!

 Click here to download PDF